All Entries Tagged With: "Restaurant Marketing"
Protected: One Burger, One Fry, And One Jay Leno
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Managing Food Cost Recession Style
Two weeks ago, we talked about the futility of managing food cost by compromising quality, reliability, or supplier relationships. (See Food Cost: This Horse Is Lame. Stop Beating Her, Brother…“) Here’s the deal: You shouldn’t be paying more for the ingredients than the other guy but you shouldn’t be spending the majority of your time [...]
Protected: Managing Food Cost
There is no excerpt because this is a protected post.
Plain-Jane Mundane Space-Age Restaurant Marketing
We arrived late. The tour bus had just left and it was the last one for the day. So the only thing we could do at the Kennedy Space Center in Cape Canaveral was check out The Rocket Garden and a Shuttle prototype turned into an exposition. Turned out, I didn’t need a tour. There [...]
Do The More Successful Restaurants Offer Better Food Than The Ones That Are Not So Successful?
Do the more successful restaurants offer better food than the ones that are not so successful? Not necessarily. Or at least, not always. Knowing how to cook is never a guarantee of success. And we all know of restaurants with “so-so” food and recipes that have managed to create a virtual monopoly in their markets. [...]
Restaurant Marketing Formula
Restaurant marketing is simple. Not easy — just simple. Yet it may not always seem that way. Flipping through the pages of an industry magazine or listening to some “guru” talk about all the things you need to do every day — on top all the other stuff you’re already doing — can be frustrating. [...]
