All Entries Tagged With: "Restaurant Business"
Key Numbers To Watch In Your Restaurant Business
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!To build and maintain a successful restaurant business, you need to constantly keep your thumb on its pulse and know how fast its heart is beating. You need to be checking the key numbers. Obviously, your cash registers and your [...]
5 Key Principles Of Restaurant Marketing
1. Marketing has to pay for itself (it’s never an expense, it’s an investment) The whole idea of a “marketing budget” is wrong. Most restaurants define it as a percentage of their sales. Wrong, wrong, wrong! If you had a reliable and proven way of investing $20 and getting back $30, how many of these [...]
Running Restaurants: Preparing for 2009
Congratulations! The fact that you are a reader of this site, puts you in the top 20% of restaurateurs who are not satisfied with the status quo and are constantly looking for new ways to offer greater value to customers, make better food, provide greater experience, and create a bigger legacy in their restaurant business. [...]
Marketing A Restaurant In December (So As It’d Stay Busy Through January)
You know how it typically goes… You get a swarm of people before the holidays. They come in, they celebrate the jolly festivities, they eat and drink and swipe their credit cards. Then the dreadful January rolls in. Customers retreat to their caves and roll a big stone to block the entrance. They are gone [...]
Obama, Restaurant Sales, And Change
On Tuesday, as soon as we wrapped up the second day of the Restaurant Profit Bootcamp in Austin, TX, restaurant owners and managers in attendance had left the building to join millions of Americans at the voting poles. That night, Sen. Barack Hussein Obama emerged as a winner of the big race by promising to [...]
Stupid Restaurant Marketing: Shift Happens
Unless you’ve spent the last year or so in a cave, you know there are some major economic changes underway that are making restaurant business — or almost any business for that matter — a lot harder. Shift happens, you know. One way where this shift is apparent is TV. Did you notice how many [...]
Little Johnny, Restaurant Marketing, and Fed Bailout Package
Our educational system does a poor job of preparing Little Johnny to become a successful restaurant owner. Little Johnny gets a good mark every time he gives a memorized answer (the only possible “correct” answer) to the teacher’s question. Little Johnny doesn’t get a good mark for asking the right question in the first place. [...]
Don’t Be A Restaurant Owner
Steve in Florida is writing… Hello, I am based in Miami and have been following the <type of concept> that seems prevalent in CA and almost non-existent here in South FL. I am a business person who is seeking to open such an establishment … I do not have experience in the food industry but [...]
Higher Menu Prices and Congruency
A fresh restaurant marketing story for you with a wee bit of a moral in the end. In order to be able to set and maintain higher menu prices than those of your competition, you need to carefully “choreograph” all elements of your customer’s experience. And in that, no detail is too small. Onwards to [...]
D.I.Y. Restaurant Marketing Research
We took them to the water. We wanted to see if they would drink. The first “beta tester” group of restaurant owners and managers had completed Week 1 of our Instant V.I.P. Clubs program and we were keeping out fingers crossed hoping the aha‘s, the revelations, and the excitement that had come out during the [...]
