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Obama, Restaurant Sales, And Change

obamaOn Tuesday, as soon as we wrapped up the second day of the Restaurant Profit Bootcamp in Austin, TX, restaurant owners and managers in attendance had left the building to join millions of Americans at the voting poles. That night, Sen. Barack Hussein Obama emerged as a winner of the big race by promising to bring about the change.

The change is sure needed.

Yet when it comes to your restaurant business, it is not to come from the White House. It is irresponsible and even juvenile to expect an external force to bring the change unto your business. To give you something that is yours to create.

The change is not going to just “happen”.

The change will be a result of each business’ meticulous, deliberate and bold action taken to make that business better every day.

By selling one more plate.

By adding one more customer to the database.

By knocking on one more door and introducing themselves to one more family in the community or one more business in the neighborhood.

By making one more marketing campaign pay for itself and then some.

By making one more birthday party super-special.

By training one more server to be observant and forthcoming.

By making their kitchen another notch more efficient.

By making their menu another notch more effective.

By making their restrooms another notch cleaner.

By giving a chance of a minimum-wage job to a kid so he could prove the world has given up on him too soon.

By knocking one more customer’s socks off and making their day.

Which is pretty much the list of things the attendees of our Bootcamp came to learn, to share, and to embrace. And now they are back in their restaurants, making the change happen.

And I salute them for that.