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	<title>Restaurant Commando &#187; Restaurant Marketing</title>
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	<description>Straight Talk About Restaurant Business and Restaurant Marketing</description>
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		<title>Is Restaurant Email Marketing Dead?</title>
		<link>http://restaurantcommando.com/restaurant-marketing/is-restaurant-email-marketing-dead</link>
		<comments>http://restaurantcommando.com/restaurant-marketing/is-restaurant-email-marketing-dead#comments</comments>
		<pubDate>Mon, 07 May 2012 05:29:48 +0000</pubDate>
		<dc:creator>Restaurant Commando</dc:creator>
				<category><![CDATA[Restaurant Marketing]]></category>
		<category><![CDATA[VIP Clubs]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Restaurant Business]]></category>
		<category><![CDATA[Restaurant Sales]]></category>
		<category><![CDATA[SMS marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://restaurantcommando.com/?p=365</guid>
		<description><![CDATA[These days you often hear about the imminent &#8220;death of email.&#8221; Social media junkies and newbie consultants eager to sell some new &#8220;fad-of-the-day&#8221; marketing idea usually point out that: email marketing doesn&#8217;t work as well as it used to social media, texting, mobile apps, etc. are the next big thing and are going to replace [...]]]></description>
		<wfw:commentRss>http://restaurantcommando.com/restaurant-marketing/is-restaurant-email-marketing-dead/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Not-So-Silent Killer of Restaurant Business</title>
		<link>http://restaurantcommando.com/restaurant-marketing/killer-of-restaurant-business</link>
		<comments>http://restaurantcommando.com/restaurant-marketing/killer-of-restaurant-business#comments</comments>
		<pubDate>Thu, 04 Aug 2011 14:05:20 +0000</pubDate>
		<dc:creator>Restaurant Commando</dc:creator>
				<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Restaurant Marketing]]></category>
		<category><![CDATA[Local Marketing]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Restaurant Reputation Management]]></category>
		<category><![CDATA[Restaurant Reviews]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://restaurantcommando.com/?p=277</guid>
		<description><![CDATA[Bad publicity can be good for a celebrity, but not for a restaurant business. Read these comments: &#8220;Why do people come here?&#8221; &#8220;The food wasn&#8217;t anything to write home about&#8221; &#8220;The food sucks, and the employees are treated like crap&#8221; Pray tell me, would you come here on your date night or would you go somewhere [...]]]></description>
		<wfw:commentRss>http://restaurantcommando.com/restaurant-marketing/killer-of-restaurant-business/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>How To Create an Effective Geo-Targeted Restaurant Marketing Campaign</title>
		<link>http://restaurantcommando.com/restaurant-marketing/how-to-create-a-effective-geo-targeted-restaurant-marketing-campaign</link>
		<comments>http://restaurantcommando.com/restaurant-marketing/how-to-create-a-effective-geo-targeted-restaurant-marketing-campaign#comments</comments>
		<pubDate>Mon, 14 Mar 2011 14:42:29 +0000</pubDate>
		<dc:creator>Restaurant Commando</dc:creator>
				<category><![CDATA[Restaurant Marketing]]></category>
		<category><![CDATA[Geo Local]]></category>
		<category><![CDATA[Local Marketing]]></category>
		<category><![CDATA[Restaurant Coupons]]></category>
		<category><![CDATA[Targeting]]></category>

		<guid isPermaLink="false">http://restaurantcommando.com/?p=262</guid>
		<description><![CDATA[Restaurant marketing is essentially communicating what your restaurant, cafe, bakery, pizzeria, etc has to offer to potential guests. It is a way of inciting interest and describing the unique features of your menu, of your service, and of your location. However, as valuable as  marketing can be, it presents serious issues when it comes to [...]]]></description>
		<wfw:commentRss>http://restaurantcommando.com/restaurant-marketing/how-to-create-a-effective-geo-targeted-restaurant-marketing-campaign/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Restaurant Marketing: To Groupon or not to Groupon?</title>
		<link>http://restaurantcommando.com/restaurant-marketing/restaurant-marketing-to-groupon-on-not-to-groupon</link>
		<comments>http://restaurantcommando.com/restaurant-marketing/restaurant-marketing-to-groupon-on-not-to-groupon#comments</comments>
		<pubDate>Fri, 10 Dec 2010 19:02:45 +0000</pubDate>
		<dc:creator>Restaurant Commando</dc:creator>
				<category><![CDATA[Food Cost]]></category>
		<category><![CDATA[Restaurant Coupons]]></category>
		<category><![CDATA[Restaurant Marketing]]></category>
		<category><![CDATA[VIP Clubs]]></category>
		<category><![CDATA[Coupons]]></category>
		<category><![CDATA[Daily Deals]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Loyalty Program]]></category>

		<guid isPermaLink="false">http://restaurantcommando.com/?p=239</guid>
		<description><![CDATA[About two years ago, a new word was entered out lives: Groupon. This company came seemingly out of nowhere and created an entire new industry. Thousands of coupon junkies are now glued to their computers waiting for the next daily deal to show up that they can share with their friends. Groupon is now arguably [...]]]></description>
		<wfw:commentRss>http://restaurantcommando.com/restaurant-marketing/restaurant-marketing-to-groupon-on-not-to-groupon/feed</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Simple Tips On How To Grow A Restaurant VIP Club</title>
		<link>http://restaurantcommando.com/restaurant-marketing/tips-to-grow-restaurant-vip-club</link>
		<comments>http://restaurantcommando.com/restaurant-marketing/tips-to-grow-restaurant-vip-club#comments</comments>
		<pubDate>Fri, 24 Apr 2009 15:36:08 +0000</pubDate>
		<dc:creator>Chief Commando</dc:creator>
				<category><![CDATA[Restaurant Business]]></category>
		<category><![CDATA[Restaurant Marketing]]></category>
		<category><![CDATA[VIP Clubs]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Restaurant Sales]]></category>
		<category><![CDATA[Restaurant VIP Clubs]]></category>

		<guid isPermaLink="false">http://restaurantcommando.com/?p=85</guid>
		<description><![CDATA[It just hurts me to see restaurants to not be able to grow their VIP Club membership as fast as they could. Having experienced a sluggish growth of their membership, or no growth for a long time, many restaurant owners abandon the whole idea of VIP Club. Almost always, prematurely. Which is sad. Because there [...]]]></description>
		<wfw:commentRss>http://restaurantcommando.com/restaurant-marketing/tips-to-grow-restaurant-vip-club/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>5 Key Principles Of Restaurant Marketing</title>
		<link>http://restaurantcommando.com/restaurant-marketing/restaurant-marketing-principle</link>
		<comments>http://restaurantcommando.com/restaurant-marketing/restaurant-marketing-principle#comments</comments>
		<pubDate>Tue, 06 Jan 2009 22:13:57 +0000</pubDate>
		<dc:creator>Chief Commando</dc:creator>
				<category><![CDATA[Restaurant Business]]></category>
		<category><![CDATA[Restaurant Marketing]]></category>
		<category><![CDATA[Restaurant Owner]]></category>

		<guid isPermaLink="false">http://restaurantcommando.com/?p=70</guid>
		<description><![CDATA[1. Marketing has to pay for itself (it’s never an expense, it’s an investment) The whole idea of a &#8220;marketing budget&#8221; is wrong. Most restaurants define it as a percentage of their sales. Wrong, wrong, wrong! If you had a reliable and proven way of investing $20 and getting back $30, how many of these [...]]]></description>
		<wfw:commentRss>http://restaurantcommando.com/restaurant-marketing/restaurant-marketing-principle/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Marketing A Restaurant In December (So As It&#8217;d Stay Busy Through January)</title>
		<link>http://restaurantcommando.com/restaurant-marketing/marketing-a-restaurant-in-december-so-as-itd-stay-busy-through-january</link>
		<comments>http://restaurantcommando.com/restaurant-marketing/marketing-a-restaurant-in-december-so-as-itd-stay-busy-through-january#comments</comments>
		<pubDate>Wed, 03 Dec 2008 01:54:55 +0000</pubDate>
		<dc:creator>Chief Commando</dc:creator>
				<category><![CDATA[Restaurant Business]]></category>
		<category><![CDATA[Restaurant Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Restaurant VIP Clubs]]></category>

		<guid isPermaLink="false">http://restaurantcommando.com/?p=60</guid>
		<description><![CDATA[You know how it typically goes&#8230; You get a swarm of people before the holidays. They come in, they celebrate the jolly festivities, they eat and drink and swipe their credit cards. Then the dreadful January rolls in. Customers retreat to their caves and roll a big stone to block the entrance. They are gone [...]]]></description>
		<wfw:commentRss>http://restaurantcommando.com/restaurant-marketing/marketing-a-restaurant-in-december-so-as-itd-stay-busy-through-january/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Recession-Proof Restaurant Marketing Plan (Musings On How To Drive Restaurant Sales When Food Is A Little Hard To Sell)</title>
		<link>http://restaurantcommando.com/restaurant-marketing/recession-proof-restaurant-marketing-plan</link>
		<comments>http://restaurantcommando.com/restaurant-marketing/recession-proof-restaurant-marketing-plan#comments</comments>
		<pubDate>Tue, 21 Oct 2008 20:23:04 +0000</pubDate>
		<dc:creator>Chief Commando</dc:creator>
				<category><![CDATA[Restaurant Business]]></category>
		<category><![CDATA[Restaurant Marketing]]></category>
		<category><![CDATA[Restaurant Owner]]></category>
		<category><![CDATA[Restaurant Marketing Plan]]></category>

		<guid isPermaLink="false">http://restaurantcommando.com/?p=49</guid>
		<description><![CDATA[Whenever you talk to a restaurant owner these days, it&#8217;s almost invariably a story of how hard it is to be in the restaurant business. And after a while, it may seem like restaurateurs have been dealt the worst possible deal. Yet I&#8217;m here to say (and this may offend some restaurant owners reading this) [...]]]></description>
		<wfw:commentRss>http://restaurantcommando.com/restaurant-marketing/recession-proof-restaurant-marketing-plan/feed</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Little Johnny, Restaurant Marketing, and Fed Bailout Package</title>
		<link>http://restaurantcommando.com/restaurant-marketing/little-johnny-restaurant-marketing-and-fed-bailout-package</link>
		<comments>http://restaurantcommando.com/restaurant-marketing/little-johnny-restaurant-marketing-and-fed-bailout-package#comments</comments>
		<pubDate>Tue, 14 Oct 2008 20:20:31 +0000</pubDate>
		<dc:creator>Chief Commando</dc:creator>
				<category><![CDATA[Restaurant Business]]></category>
		<category><![CDATA[Restaurant Marketing]]></category>
		<category><![CDATA[Restaurant Owner]]></category>
		<category><![CDATA[Bailout]]></category>
		<category><![CDATA[The Fed]]></category>

		<guid isPermaLink="false">http://restaurantcommando.com/?p=47</guid>
		<description><![CDATA[Our educational system does a poor job of preparing Little Johnny to become a successful restaurant owner. Little Johnny gets a good mark every time he gives a memorized answer (the only possible &#8220;correct&#8221; answer) to the teacher’s question. Little Johnny doesn&#8217;t get a good mark for asking the right question in the first place. [...]]]></description>
		<wfw:commentRss>http://restaurantcommando.com/restaurant-marketing/little-johnny-restaurant-marketing-and-fed-bailout-package/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Marketing A Restaurant In A Slow Economy (part deux)</title>
		<link>http://restaurantcommando.com/restaurant-marketing/marketing-a-restaurant-in-a-slow-economy-part-deux</link>
		<comments>http://restaurantcommando.com/restaurant-marketing/marketing-a-restaurant-in-a-slow-economy-part-deux#comments</comments>
		<pubDate>Sat, 27 Sep 2008 08:15:12 +0000</pubDate>
		<dc:creator>Chief Commando</dc:creator>
				<category><![CDATA[Restaurant Marketing]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[Slow Economy]]></category>

		<guid isPermaLink="false">http://restaurantcommando.com/?p=42</guid>
		<description><![CDATA[This is the second article in the series on how to market a restaurant during the economic slow-down and what a successful concept like Olive Garden does to grow when almost everybody else is shrinking. Loosely based on the information revealed in their Q1 2009 conference call. 4. Expand into new markets. Olive Garden has [...]]]></description>
		<wfw:commentRss>http://restaurantcommando.com/restaurant-marketing/marketing-a-restaurant-in-a-slow-economy-part-deux/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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