Recession-Proof Restaurant Marketing Plan (Musings On How To Drive Restaurant Sales When Food Is A Little Hard To Sell)

restaurant-ownerWhenever you talk to a restaurant owner these days, it’s almost invariably a story of how hard it is to be in the restaurant business. And after a while, it may seem like restaurateurs have been dealt the worst possible deal.

Yet I’m here to say (and this may offend some restaurant owners reading this) that us the foodservice folks had it relatively easy when it comes to restaurant marketing, in comparison to many other industries.

(Please read on before you get all pissy with me; I promise to give you something very profound today, a restaurant marketing approach nobody ever shared with you.)

Let’s do a little experiment. (You can do it in your head. Or you’re welcome to try it out in real life.)

Imagine: You’re at a party and someone is asking what you do. You have to scream the answer to be heard over the loud music. And as you open your mouth, the band suddenly stops playing and everybody gets to hear it as you yell out:

“I SELL IN-SU-RANCE!”

Whoops… You probably have never seen the room clear so fast.

A very similar reaction could be expected if you decided to pose as a used car salesperson, realtor, mortgage broker, or lawyer.

Now, what if your answer was, “I run a restaurant”?

People would react to this a lot more favorably. Some would actually approach you to introduce themselves and ask about the type of cuisine you offer, the hours of operation, and the location of your restaurant.

What does this all have to do with restaurant marketing?

See, many professionals had a very hard time selling their services even in a good economy. Your food has suddenly become harder to sell. Well, wouldn’t it make sense to:

Learn from the best who know how to sell what’s hard to sell!

If you observe the most successful insurance agents, used car salespeople, realtors, mortgage brokers and lawyers, you’ll notice that all of them do the following three things:

  1. They hustle to get new business;
  2. They invest in the relationships with their clients and prospects;
  3. They implement formal and deliberate referral systems.

New times require new approaches. And the biggest breakthroughs are going to come from “stealing” successful marketing methods from outside the restaurant business.

You could be saying now, “But most restaurants don’t do this type of marketing!”

Heck, yeah!

That’s the point.

READY TO TAKE YOUR RESTAURANT BUSINESS SERIOUSLY?

Say "enough's enough" to half-empty dining rooms, humdrum shifts, and wondering which half of your marketing budget was wasted.

73% of teenagers and adults are walking around with a smartphone (iPhone, Android, or Blackberry) in their back pocket. They use is for everything: Playing games, checking emails, texting their friends and ... googling your restaurant's website. If your website is not mobile ready, you're missing out on a lot of walk-ins. Download our Restaurant Commando's Mobile Readiness Checklist.

Watch this quick video about how to set up a Birthday Club that practically runs on an auto-pilot. This is going to be the easiest, fastest money you will ever create in you restaurant business.

About Chief Commando

Well, actually, Chief Commando is two people, Troy Authement and Alex Makarski. Troy and Alex combined their knowledge and experience to help independent restaurant owners and emerging chains create more growth and more profits in their businesses. Together, they provide a unique blend of expertise not available anywhere else in the industry.

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7 Responses to Recession-Proof Restaurant Marketing Plan (Musings On How To Drive Restaurant Sales When Food Is A Little Hard To Sell)

  1. Restaurant Marketing Adelaide October 22, 2008 at 4:54 AM #

    Is the such a thing as a recession proof business certainly not. Create strategic flexibility in your business and marketing plans.

  2. Certificate of Deposit December 20, 2009 at 4:27 PM #

    I just subscribed to your feed. Great post and great website, you must have put a lot of work into it.

  3. Single Parents Club November 15, 2010 at 9:04 AM #

    It’s good tips, but according to my experience, only working in countries with advanced economics. The restaurants business was smashed by the recession in developing countries.

    Nice site, subscribed to the feed.

  4. lydia January 2, 2011 at 5:14 PM #

    people gotta eat! If you have a good product it sells itself.

  5. brindes May 10, 2011 at 3:12 PM #

    In recession times is when you see who build real strong businness and who were just lucky to have done something correct.

    Anyway, never put your eggs in one basket..

  6. ????? September 27, 2011 at 11:37 AM #

    I agree, this must happend.

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  1. Best Virtual Advertising » Blog Archive » Recession-Proof Restaurant Marketing Plan (Musings On How To Drive … - December 4, 2008

    […] unknown wrote an interesting post today onRecession-Proof Restaurant Marketing Plan (Musings On How To Drive …Here’s a quick excerptWhenever you talk to a restaurant owner these days, it’s almost invariably a story of how hard it is to be in the restaurant business. And after a while, it. […]

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