The tour bus had just left and it was the last one for the day.
So the only thing we could do at the Kennedy Space Center in Cape Canaveral was check out The Rocket Garden and a Shuttle prototype turned into an exposition.
Turned out, I didn’t need a tour. There was something that totally captivated me for the next hour: The old rockets.
They turned out to be so unexpectedly “plain jane” and low-tech. So… MUNDANE. The gloss of a picture in the book came off, and left a sheet of metal clumsily wrapped into a tube. All the attributes of a son-and-dad-school-project-finished-the-night-before-it-was-due (I’m talking from experience here) were present: rough edges, uneven paint, and mill marks everywhere.
They looked like they were made in a garage. And in a way, they were.
I found it difficult to imagine them flying… Even more difficult to imagine that someone would crawl into that tin bucket dubbed as “the cabin,” strap themselves to a big barrel of kerosene and go for a dangerous ride. Nonetheless, there they were, the artifacts of the glorious past, a testament to a courageous epoch.
Now think about your marketing.
Are you spending money on the looks? The only person that’s going to be impressed is you. Your customers won’t care.
Are you trying to make it fancy or make it work?
If you want results, then study other businesses’ ads. Start with those plane-jane all-text ones that trick you into thinking you’re reading an editorial. People who run these ads treat them like their sales force: If these ads don’t produce results they get immediately pulled. Just as a sales person who doesn’t sell gets fired.
The gawky machines that helped the man conquer Space didn’t need to be slick.
The ad that helps you to conquer your market won’t be a slick one either.
READY TO TAKE YOUR RESTAURANT BUSINESS SERIOUSLY?
Say "enough's enough" to half-empty dining rooms, humdrum shifts, and wondering which half of your marketing budget was wasted.
73% of teenagers and adults are walking around with a smartphone (iPhone, Android, or Blackberry) in their back pocket. They use is for everything: Playing games, checking emails, texting their friends and ... googling your restaurant's website. If your website is not mobile ready, you're missing out on a lot of walk-ins. Download our Restaurant Commando's Mobile Readiness Checklist.
Watch this quick video about how to set up a Birthday Club that practically runs on an auto-pilot. This is going to be the easiest, fastest money you will ever create in you restaurant business.
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