Pinterest is the new kid on the social media block that is demonstrating quite an amazing growth in popularity. Even the social media experts couldn’t see it coming. Yet’s it’s here and is attracting so many eyeballs I’m going as far as to say that it’s a near-perfect tool to use in restaurant marketing.
The tool is so new that before we talk about how to use Pinterest in restaurant marketing, we probably need to briefly review what the heck it is.
The name “pinterest” is combination of “pin” or “pinboard” and “interest”. So, basically, as a user, you get to setup pinboards and then pin the images you like to those pinboards. You can also “re-pin” other people’s images (much like you would re-tweet something on Twitter) or “like” them (much like you would do that on Facebook.)
Someone said that Pinterest is much like Facebook and Twitter, sans all the whining. This definition gives us a very important clue as to why Pinterest is so popular and how you can use it in your marketing.
So here’s what we know so far about Pinterest:
- it’s based on images
- it’s positive at its core
Now, it’s that a near-perfect combination to help you sell food? You just have to find ways to get more people to see your images and then add your images to their pinboards and spread the word for you.
Here are some ideas about how you can use Pinterest to market a restaurant:
- Create a pinboard for each type of menu (breakfast, lunch, dinner) or food group (drinks, entrees, salas, deserts, etc)
- Add boards like “Things We Like”, “Specials”, etc
- Create boards that your customers will find useful and entertaining, such as “Awesome Recipes”, “Drink Mixology Tips”, “Wine Paring Ideas”, etc
- Hold contests where you reward customers for pinning your images to their boards
- Set up contests where your customers create images that promote your restaurant in some way. It could be the picture of their birthday party at your restaurant or of them wearing a t-shirt with your restaurant’s name on it while visiting various places around the world
- Add a “Pin In” button to your website
- Link all the images back to your website
- “Watermark” the images with your restuarant’s name or website
Just remember that social media is “social” first and “media” a distant second. Focus on creating interaction with other users, contribute great content, share other people’s images, and act like a member of the community.
The currency in social media is attention. When you pay that to others, they will pay you back with that too.
Now let’s go online and start “pinning”!
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