It’s good to read about your real life example. We have a case study of a successful text campaign on our own website that might be of interest. It uses simple segmentation to target one very specific group of customers.

Of course, the most important part is to first entice customers to opt-in to receiving the texts. That comes down to the strength and value of the incentive.

After that, it’s about the ease and ubiquity of the invitation to sign up. I’ll definitely look into the use of QR codes as a sign-up. I still believe there’s a lot to be said for good old-fashioned tent cards and a pen too, though!

He had a great following on his Facebook page but it was his personal page. He had it changed into a business fan page (you can’t promote your business again and again on a personal page)and I added a coupon tab to the page. In addition, he has done a great job at taking pictures of his “creations” in the kitchen and posting them to Facebook. His followers love it!

We also collect mobile phone numbers for a text marketing campaign by having customers scan a QR code posted on a table tent that takes customers directly to a form where they can enter their mobile number in exchange for future texts that include promotions and coupons.

Things are looking up! If anyone wants to start a discussion on other things that can be done to increase sales and drive traffic to their restaurant, just contact me through this comment.