On Tuesday, as soon as we wrapped up the second day of the Restaurant Profit Bootcamp in Austin, TX, restaurant owners and managers in attendance had left the building to join millions of Americans at the voting poles. That night, Sen. Barack Hussein Obama emerged as a winner of the big race by promising to bring about the change.
The change is sure needed.
Yet when it comes to your restaurant business, it is not to come from the White House. It is irresponsible and even juvenile to expect an external force to bring the change unto your business. To give you something that is yours to create.
The change is not going to just “happen”.
The change will be a result of each business’ meticulous, deliberate and bold action taken to make that business better every day.
By selling one more plate.
By adding one more customer to the database.
By knocking on one more door and introducing themselves to one more family in the community or one more business in the neighborhood.
By making one more marketing campaign pay for itself and then some.
By making one more birthday party super-special.
By training one more server to be observant and forthcoming.
By making their kitchen another notch more efficient.
By making their menu another notch more effective.
By making their restrooms another notch cleaner.
By giving a chance of a minimum-wage job to a kid so he could prove the world has given up on him too soon.
By knocking one more customer’s socks off and making their day.
Which is pretty much the list of things the attendees of our Bootcamp came to learn, to share, and to embrace. And now they are back in their restaurants, making the change happen.
And I salute them for that.
READY TO TAKE YOUR RESTAURANT BUSINESS SERIOUSLY?
Say "enough's enough" to half-empty dining rooms, humdrum shifts, and wondering which half of your marketing budget was wasted.
73% of teenagers and adults are walking around with a smartphone (iPhone, Android, or Blackberry) in their back pocket. They use is for everything: Playing games, checking emails, texting their friends and ... googling your restaurant's website. If your website is not mobile ready, you're missing out on a lot of walk-ins. Download our Restaurant Commando's Mobile Readiness Checklist.
Watch this quick video about how to set up a Birthday Club that practically runs on an auto-pilot. This is going to be the easiest, fastest money you will ever create in you restaurant business.
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