|
Why 1998? Simple. The life of a restaurant owner back then was a whole lot easier. Tech stocks were charging higher than the moon. Consumer confidence had never been stronger. And as long as you found yourself in a “reasonable” location, made “reasonable” food and provided an equally “reasonable” service, and unless you did something really stupid in your business, you were pretty much set. What a drastic difference from where we are today! Today, when the banks are tumbling and crumbling, and the consumers are holding on to their purse strings ever so tightly, having a sound marketing plan could mean the difference between staying in business and not. There are always restaurants that do well and those that don't Did you notice... even in the best of times, there are always restaurants that are struggling to keep their lights on, and those that close down as fast as they have opened up? And even in the worst of times, there are always restaurants that do well regardless – and sometimes because – of the havoc going on around them? (Like the Darden CEO confiding in an interview how their Olive Garden locations have seen “a pick up” in the areas of Benigan’s close downs.) Why a plan? Ponder this:
Here's a "bird-eye" view of the Restaurant Commando Marketing Planning Process:
Not enough time? Who has enough time? I don't. What if I told you that it takes me just 1 hour to give you more sure-fire restaurant marketing ideas than you'll be able to shake a stick at. Then you can pick and chose the strategies and the tactics that fit your business model like a glove.
ORDER RESTAURANT MARKETING PLAN: $300
|