Don’t Be A Restaurant Owner
For someone considering to go in the restaurant business, or someone who wants to see better results from their existing restaurant, here's a little something to take to heart. Here it is: Don't be a restaurant owner. Be a Strategic Business Owner.
Grand Opening? Soft Opening?
Some experts say, "Open with a bang!" While others suggest you're better off doing a soft one. Both sides have their reasons and arguments. And both are completely missing the point.
Restaurant Marketing Formula
Restaurant marketing is simple. Not easy -- just simple. Yet it may not always seem that way. Flipping through the pages of an industry magazine or listening to some "guru" talk about all the things you need to do every day -- on top all the other stuff you’re already doing -- can be frustrating. There is no end to marketing and business management approaches, tricks, and techniques. The worst part is that oftentimes the new trick you learn will conflict with another one that has been working for you just fine. And when that happens, the big question is, where do you start? And most importantly, what actions will give you the biggest bang for the buck?
Restaurant Marketing
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Simple Tips On How To Grow A Restaurant VIP Club
It just hurts me to see restaurants to not be able to grow their VIP [...] -
5 Key Principles Of Restaurant Marketing
1. Marketing has to pay for itself (it’s never an expense, it’s an investment) The whole [...] -
Marketing A Restaurant In December (So As It’d Stay Busy Through January)
You know how it typically goes… You get a swarm of people before the holidays. They [...] - More from Restaurant Marketing
Restaurant Business
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Simple Tips On How To Grow A Restaurant VIP Club
It just hurts me to see restaurants to not be able to grow their VIP [...] -
Key Numbers To Watch In Your Restaurant Business
To build and maintain a successful restaurant business, you need to constantly keep your thumb [...] -
5 Key Principles Of Restaurant Marketing
1. Marketing has to pay for itself (it’s never an expense, it’s an investment) The whole [...] - More from Restaurant Business
Restaurant Owner
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Key Numbers To Watch In Your Restaurant Business
To build and maintain a successful restaurant business, you need to constantly keep your thumb [...] -
5 Key Principles Of Restaurant Marketing
1. Marketing has to pay for itself (it’s never an expense, it’s an investment) The whole [...] -
Running Restaurants: Preparing for 2009
Congratulations! The fact that you are a reader of this site, puts you in the top [...] - More from Restaurant Owner
Menu Management
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Higher Menu Prices and Congruency
A fresh restaurant marketing story for you with a wee bit of a moral in [...] -
Restaurant Menu, iPod, and Your Underwear…
Celebrity chef David Adjey (star of Restaurant Makeover, and a chef to other celebrities like [...] -
Food Cost: This Horse Is Lame. Stop Beating Her, Brother…
As food prices keep rising, restaurant owners can’t help thinking about ways to deal with [...] - More from Menu Management
Other Recent Articles
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Obama, Restaurant Sales, And Change
On Tuesday, as soon as we wrapped up the second day of the Restaurant Profit Bootcamp in Austin, TX, restaurant owners and managers in attendance had left the building to join millions of Americans at the voting poles. That night, Sen. Barack Hussein Obama emerged as a winner of the big race by promising to [...]
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Stupid Restaurant Marketing: Shift Happens
Unless you’ve spent the last year or so in a cave, you know there are some major economic changes underway that are making restaurant business — or almost any business for that matter — a lot harder. Shift happens, you know.
One way where this shift is apparent is TV. Did you notice how many infomercial-type [...] -
Recession-Proof Restaurant Marketing Plan (Musings On How To Drive Restaurant Sales When Food Is A Little Hard To Sell)
Whenever you talk to a restaurant owner these days, it’s almost invariably a story of how hard it is to be in the restaurant business. And after a while, it may seem like restaurateurs have been dealt the worst possible deal.
Yet I’m here to say (and this may offend some restaurant owners reading this) that [...] -
Little Johnny, Restaurant Marketing, and Fed Bailout Package
Our educational system does a poor job of preparing Little Johnny to become a successful restaurant owner.
Little Johnny gets a good mark every time he gives a memorized answer (the only possible “correct” answer) to the teacher’s question.
Little Johnny doesn’t get a good mark for asking the right question in the first place. The kind [...] -
Don’t Be A Restaurant Owner
Steve in Florida is writing…
Hello, I am based in Miami and have been following the <type of concept> that seems prevalent in CA and almost non-existent here in South FL. I am a business person who is seeking to open such an establishment … I do not have experience in the food industry but would [...] - All Recent Articles
