VIP Clubs

D.I.Y. Restaurant Marketing Research

Thursday, August 7th, 2008

We took them to the water.
We wanted to see if they would drink.
The first “beta tester” group of restaurant owners and managers had completed Week 1 of our Instant V.I.P. Clubs program and we were keeping out fingers crossed hoping the aha’s, the revelations, and the excitement that had come out during the conference call [...]

Managing Food Cost Recession Style

Thursday, July 17th, 2008

Two weeks ago, we talked about the futility of managing food cost by compromising quality, reliability, or supplier relationships. (See Food Cost: This Horse Is Lame. Stop Beating Her, Brother…“)
Here’s the deal: You shouldn’t be paying more for the ingredients than the other guy but you shouldn’t be spending the majority of your time checking [...]