Restaurant Coupons

Restaurant Coupon Marketing: The 2-For-1 Deal Is Dead

Tuesday, August 12th, 2008

Restaurant coupons are a double-edged sword.  Used the right way, they can get you a swarm of new guests. Used the wrong way, they will train your existing customers never to buy your food without a discount.
You can hardly surprise anyone with a 2-for-1 deal these days. You can hardly entice them either. A discount [...]