Menu Management

Higher Menu Prices and Congruency

Tuesday, August 26th, 2008

A fresh restaurant marketing story for you with a wee bit of a moral in the end.
In order to be able to set and maintain higher menu prices than those of your competition, you need to carefully “choreograph” all elements of your customer’s experience. And in that, no detail is too small.
Onwards to a story.
We [...]

Restaurant Menu, iPod, and Your Underwear…

Wednesday, July 9th, 2008

Celebrity chef David Adjey (star of Restaurant Makeover, and a chef to other celebrities like Dan Aykroyd), opens his book with his version of culinary “commandments”. Quoting as I remember it, one of them goes like this:
“Never order anything off a menu that is longer than your underwear.”

Green with envy that David has found this [...]

Food Cost: This Horse Is Lame. Stop Beating Her, Brother…

Tuesday, July 1st, 2008

As food prices keep rising, restaurant owners can’t help thinking about ways to deal with those eroding profit margins.
At times like this, it may seem like a good idea to shop around for better prices on your key ingredients. After all, what if you could:

Negotiate better prices with your current supplier?
Make several suppliers bid for [...]