Archive | General RSS feed for this section

Want The Password?

Posted in General | Comments { 0 } |

Would you like the password for the prior posts?

Sorry. It’s too late.

But it’s not too late to sign up to get access to RestaurantCommando.com’s password-protected posts in the future. We post them every time we have something extra exciting to share with our subscribers.

Subscribing is free. It’s easy. And it’s safe.

Here’s how it works:

1. Find that picture of a special report in the upper-right corner (yeah, that one with a girl on the cover.) Found it? Beneath is a form. It only asks for two items of information about you.

Enter your name in the first blank. You can enter a fake name. That’s fine. You can enter just your first name. That’s fine too.

Enter your email address in the 2nd blank. You must enter your real email address. We’ll be sending you future passwords by email, so if you don’t enter a real email address, you won’t get them.

2. Click the button to submit your information. It’s safe with us. We won’t share it with anyone. We will only use it to send a short email telling you each time there is a new blog entry. The password will be included with any password-protected blog entry.

3. Go to your email box. Find the confirmation email we sent you. Follow the directions and click on the link in the email to confirm your email address.

That’s it.

In the future, when we post a password-protected blog entry (and those are always the best blog entries, with the most valuable information), you will get the password by email. Easy, huh?

Every single email we send you will have an unsubscribe link. So you can change your mind at any time. If you want to stop getting blog announcements, just click the link provided in any email we send you. It’s that simple.

What are you waiting for?

Regards,

Chief Commando

Grand Opening? Soft Opening?

Posted in Featured, General, Restaurant Marketing | Comments { 3 } |

grandopening

Lori, a reader from Florida, says she’s opening a restaurant (congratulations!) and asks this:

“What is the best to open this restaurant? Grand opening or soft? Have heard arguments for both…”

Well, let’s see…

The arguments for either one are missing the point. It’s not one versus the other.

Doing just the soft opening is silly. It like saying, “Well, let’s see if this whole restaurant thing is for me. If enough people find out about me, I guess we’ll keep on cooking.” You quit before you’d started. And when you did start, you did it with a severe handicap to your competition.

On the other hand, starting out with a bang and succeeding in attracting a lot of people fast could be as bad. Your kitchen may implode on the very first night. The logistics get intricate and the sparks fly when you have 50 four-tops sitting there for 2 hours waiting for their plates to come out. Ugly.

The correct answer is, you need a soft opening followed by a grand opening 3 or 4 weeks later. The soft opening gives you a chance to work out all the logistical kinks, train the staff, tweak the menu, and really understand who you want to attract as a customer. This way you are in a position to hit a home run on the night of the grand opening.

That’s why soft opening first, then grand.

Also, the idea that there can only be one Grand Opening for a restaurant ever is totally, utterly, absolutely false. You can — and should — have as many grand openings as you want and need. Once it gets too repetitive, you can call them “special events”.

And this is when the calendar becomes your biggest friend.

Which is what we cover in depth in the Instant VIP Clubs course.

Want The Password?

Posted in General | Comments { 0 } |

Would you like the password for the prior posts?

Sorry. It’s too late.

But it’s not too late to sign up to get access to RestaurantCommando.com’s password-protected posts in the future. We post them every time we have something extra exciting to share with our subscribers.

Subscribing is free. It’s easy. And it’s safe.

Here’s how it works:

1. Find that picture of a special report in the upper-right corner (yeah, that one with a girl on the cover.) Found it? Beneath is a form. It only asks for two items of information about you.

Enter your name in the first blank. You can enter a fake name. That’s fine. You can enter just your first name. That’s fine too.

Enter your email address in the 2nd blank. You must enter your real email address. We’ll be sending you future passwords by email, so if you don’t enter a real email address, you won’t get them.

2. Click the button to submit your information. It’s safe with us. We won’t share it with anyone. We will only use it to send a short email telling you each time there is a new blog entry. The password will be included with any password-protected blog entry.

3. Go to your email box. Find the confirmation email we sent you. Follow the directions and click on the link in the email to confirm your email address.

That’s it.

In the future, when we post a password-protected blog entry (and those are always the best blog entries, with the most valuable information), you will get the password by email. Easy, huh?

Every single email we send you will have an unsubscribe link. So you can change your mind at any time. If you want to stop getting blog announcements, just click the link provided in any email we send you. It’s that simple.

What are you waiting for?

Regards,

Chief Commando

Protected: One Burger, One Fry, And One Jay Leno

Posted in General, Restaurant Marketing | Comments { 0 } |

This post is password protected. To view it please enter your password below:


Want The Password?

Posted in General | Comments { 0 } |

Would you like the password for the prior posts?

Sorry. It’s too late.

But it’s not too late to sign up to get access to RestaurantCommando.com’s password-protected posts in the future. We post them every time we have something extra exciting to share with our subscribers.

Subscribing is free. It’s easy. And it’s safe.

Here’s how it works:

1. Find that picture of a special report in the upper-right corner (yeah, that one with a girl on the cover.) Found it? Beneath is a form. It only asks for two items of information about you.

Enter your name in the first blank. You can enter a fake name. That’s fine. You can enter just your first name. That’s fine too.

Enter your email address in the 2nd blank. You must enter your real email address. We’ll be sending you future passwords by email, so if you don’t enter a real email address, you won’t get them.

2. Click the button to submit your information. It’s safe with us. We won’t share it with anyone. We will only use it to send a short email telling you each time there is a new blog entry. The password will be included with any password-protected blog entry.

3. Go to your email box. Find the confirmation email we sent you. Follow the directions and click on the link in the email to confirm your email address.

That’s it.

In the future, when we post a password-protected blog entry (and those are always the best blog entries, with the most valuable information), you will get the password by email. Easy, huh?

Every single email we send you will have an unsubscribe link. So you can change your mind at any time. If you want to stop getting blog announcements, just click the link provided in any email we send you. It’s that simple.

What are you waiting for?

Regards,

Chief Commando