Archive for October, 2008

Stupid Restaurant Marketing: Shift Happens

Tuesday, October 28th, 2008

Unless you’ve spent the last year or so in a cave, you know there are some major economic changes underway that are making restaurant business — or almost any business for that matter — a lot harder. Shift happens, you know.
One way where this shift is apparent is TV. Did you notice how many infomercial-type [...]

Recession-Proof Restaurant Marketing Plan (Musings On How To Drive Restaurant Sales When Food Is A Little Hard To Sell)

Tuesday, October 21st, 2008

Whenever you talk to a restaurant owner these days, it’s almost invariably a story of how hard it is to be in the restaurant business. And after a while, it may seem like restaurateurs have been dealt the worst possible deal.
Yet I’m here to say (and this may offend some restaurant owners reading this) that [...]

Little Johnny, Restaurant Marketing, and Fed Bailout Package

Tuesday, October 14th, 2008

Our educational system does a poor job of preparing Little Johnny to become a successful restaurant owner.
Little Johnny gets a good mark every time he gives a memorized answer (the only possible “correct” answer) to the teacher’s question.
Little Johnny doesn’t get a good mark for asking the right question in the first place. The kind [...]

Don’t Be A Restaurant Owner

Thursday, October 2nd, 2008

Steve in Florida is writing…
Hello, I am based in Miami and have been following the <type of concept> that seems prevalent in CA and almost non-existent here in South FL. I am a business person who is seeking to open such an establishment … I do not have experience in the food industry but would [...]