Archive for August, 2008

Higher Menu Prices and Congruency

Tuesday, August 26th, 2008

A fresh restaurant marketing story for you with a wee bit of a moral in the end.
In order to be able to set and maintain higher menu prices than those of your competition, you need to carefully “choreograph” all elements of your customer’s experience. And in that, no detail is too small.
Onwards to a story.
We [...]

Restaurant Coupon Marketing: The 2-For-1 Deal Is Dead

Tuesday, August 12th, 2008

Restaurant coupons are a double-edged sword.  Used the right way, they can get you a swarm of new guests. Used the wrong way, they will train your existing customers never to buy your food without a discount.
You can hardly surprise anyone with a 2-for-1 deal these days. You can hardly entice them either. A discount [...]

D.I.Y. Restaurant Marketing Research

Thursday, August 7th, 2008

We took them to the water.
We wanted to see if they would drink.
The first “beta tester” group of restaurant owners and managers had completed Week 1 of our Instant V.I.P. Clubs program and we were keeping out fingers crossed hoping the aha’s, the revelations, and the excitement that had come out during the conference call [...]